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Cutting Through the Noise: What Thought Leadership Strategies are Working in Today’s Environment

Thought leadership is a proven way to boost market reach, relationships, reputation, and revenue.  But with so many organizations jumping on the bandwagon, how do you make your organization stand out in a crowded market?  And how do you scale your thought leadership program, especially if you have limited resources? 

Join Rhea Wessel and Peter Evans to learn the answers to these important questions and more as they explore the state of thought leadership today.  We’ll show you the latest market data and proven strategies drawn from top organizations in sectors including corporate, healthcare, and higher education to show you what’s working to drive results.

What You’ll Learn:
  • The critical steps to creating compelling, high-value content
  • How to identify & engage your internal experts as brand ambassadors 
  • The advantages of using AI to enrich your program and the pitfalls to avoid 
  • How to get executive buy-in for your thought leadership programs

Whether you’re a seasoned communication leader or an agency professional, join us to learn practical insights and tips to raise your thought leadership game and advance your career.

About the Speakers

Rhea Wessel is the Founder and Head of The Institute for Thought Leadership. A former finance and tech journalist, she is now focused on advising emerging thought leaders and training. Rhea helps individuals and companies identify their thought leadership niche, articulate story ideas around that niche and tell better stories. As a journalist, she wrote thousands of stories for magazines and newspapers, including the Wall Street Journal, The New York Times and CFA Magazine.  In her work for companies, Rhea has written and edited thousands more stories about more than 40 industries. She has worked for companies such as Accenture, Roland Berger, Allianz Global Investors, BASF and Siemens. Rhea is a graduate of Columbia University.

Peter Evans is Co-Founder and CEO of ExpertFile. ExpertFile is changing the way organizations tap into the power of their experts to drive valuable inquiries, accelerate revenue growth, and enhance their brand reputation. Used by leading corporate, higher education and healthcare clients worldwide, the ExpertFule platform helps teams structure, manage and promote their expert content while our search engine, and Mobile App features experts on over 50,000+ topics.


Details

Date & Time: April 23 at 2PM EST
Duration: 1 Hour

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